Morphological Use as an Indicator of Reading Disability...

Introduction Children with reading disabilities differ from children that read typically in their use of morphological forms. This view has been supported by multiple studies that review the relationship between reading and morphology (Carlisle, J., Stone, C. 2005; Nagy, W., Berninger, V., Abbott, R. 2006; Reed, D. 2008; Kuo, L. Anderson, R. 2006). Morphology has been linked to reading ability, as has phonology, for many years. Traditionally reading ability, or disability, is detected by the student’s strength with phonology(Crisp, J. Lambon Ralph, M. 2006; Marshall, C. van der Lely, H. 2007;), yet many recent studies have indicated that morphological awareness can play a key role in the detection and intervention of reading†¦show more content†¦Another name for this is derivational morphology, which is linked with reading comprehension. The link between reading and morphology has been well established. Nagy, Berninger, and Abbott found that derivational Morphology is an important and unique factor of learning to read (2006). Understanding complex words depends greatly on understanding the word parts (Nagy, W., Berninger, V., Abbott, R. 2006). For instance, â€Å"disagreement† is more easily decoded if a child already knows the word agree, that the prefix dis- makes it negative, and that the suffix –ment makes it a noun. In their experiment, they evaluated 607 students, from fourth to ninth grade on their morphological knowledge, phonological ability, reading ability, and spelling. The researchers then compared the measures of phonological ability and morphological awareness to the literacy measures. They also compared the phonological and morphological measures to each other. They found that morphological awareness uniquely contributed to reading comprehension, vocabulary, and spelling for all the grade levels evaluated. Their findings suggested that this connection was even stronger in the eighth and ninth grade students that they studied. Another study that shows a connection between morphology and reading ability is the research of Deacon, Parrila, and Kirby (2006). In their study of adults with high functioning dyslexia they found that while adults with normal readingShow MoreRelatedTeaching Reading Is Rocket Science13428 Words   |  54 PagesTeaching Reading Is Rocket Science What Expert Teachers of Reading Should Know and Be Able To Do The most fundamental responsibility of schools is teaching students to read. Teaching Reading Is Rocket Science What Expert Teachers of Reading Should Know and Be Able To Do June 1999 Author note: This paper was prepared for the American Federation of Teachers by Louisa C. Moats, project director, Washington D.C. site of the National Institute of Child Health and Human Development (NICHD)Read MoreSupporting the Development of English Literacy in English Language Learners22851 Words   |  92 Pagesstudents in U.S. schools, increasing from 6% in 1970 to 16% in 1995 and 19% in 1997 (Ruiz de Velasco Fix, 2000). While their numbers have increased, English language learners (ELLs) lag significantly behind their fluent English-speaking peers in reading. For example, in California, ELLs participating in statemandated standardized testing performed worse at all grade levels and were substantially more likely to score below the nationally ranked 25th percentile. In addition, ELLs are substantiallyRead MoreDeveloping Management Skills404131 Words   |  1617 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retriev al system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products

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Analyse sonnet 18, 130, 55 by William Shakespeare and Strugnells sonnet by Wendy Cope Essay Example For Students

Analyse sonnet 18, 130, 55 by William Shakespeare and Strugnells sonnet by Wendy Cope Essay We are analysing a number of different sonnets. We will be analysing sonnet 18, 130, 55 by William Shakespeare and Strugnells sonnet by Wendy Cope. Imagery is the picture that is created in a readers mind when reading a piece of writing. In both of the sonnets 18/130 the imagery deployed is Nature. The writer uses nature imagery to define his subject to the reader. For example in 18, the imagery is very positive towards the lover. He uses words such as Thou art more lovely and more temperate. He aims to flatter the lover through creating a very positive impression. But in 130 it is the total opposite. Negative comments are made towards the mistress from the very first line e.g. My mistress eyes are nothing like the sun. This is parallelism because in both of the opening lines of 18 and 130 the imagery of sun is deployed. In 18 it is deployed to flatter the lover. But in 130 it is used to show the real person the mistress is. In the opening of 130 it says My Mistress eyes are nothing like the sun. The imagery in 18 is based around a summers day which is used in the opening line, unlike in 130 which is disparate. The thematic connections in 130 are much looser, but the majority is connected as natural objects. But something unusual is used in 130. wires is used towards the end of the first quatrain. This is a man-made object and is unusually used in a sonnet deploying imagery of nature. The word wires is now an archaic term that has changed meaning since the 1600s. It used to mean a strand of gold to form a necklace. Some of the imagery used in 130 was thought to be unfashionable in the 1600s. For example in the sonnet his mistress has dark skin instead of pale which was fashionable in the 1600s. It is as if the mistress looks are unfashionable à ¢Ã¢â€š ¬Ã¢â‚¬Å" e.g. But no such roses see I in her cheeks. Nowadays most people prefer tanned skin over pale skin. 130 is very negative throughout the sonnet. He implies that his mistress has very dull eyes and also uses the possessive word my when talking about his mistress implying that he owns her. In the opening line of 18 a rhetorical question is used Shall I compare thee to a summers day? and in the opening line of 130, a simile is used My mistress eyes are nothing like the sun. These are two different rhetorical devices used in the Sonnets. 18 and 130 are two very different poems. 18 uses positive lexis to compare thee to a summers day. In the second line Shakespeare writes more lovely and more temperate. This is further use of parallelism. Then in the first line of the second quatrain an extremity too is used. The use of all these words, shows how positive this poem is, Unlike 130 which  uses negative terms to describe the mistress. In the last two lines of the opening quatrain parallelism is used. A unique sentence structure, in only two lines throughout the sonnet, is used. The lines both start with If conditionals and the things it says are still negative linking in with the rest of the sonnet. Towards the end of 130, there is a change in the sonnet. The writer says I love to hear her speak. This line may change the whole meaning of the sonnet. If the mistress eyes are nothing like the sun it doesnt mean that they are black does it? In most sonnets, the features iambic pentameter and alternate end-rhyme are used. The end rhyme pattern is also used in both of the sonnets. .u8f6b3b9fbebf73464fe2548e89f44475 , .u8f6b3b9fbebf73464fe2548e89f44475 .postImageUrl , .u8f6b3b9fbebf73464fe2548e89f44475 .centered-text-area { min-height: 80px; position: relative; } .u8f6b3b9fbebf73464fe2548e89f44475 , .u8f6b3b9fbebf73464fe2548e89f44475:hover , .u8f6b3b9fbebf73464fe2548e89f44475:visited , .u8f6b3b9fbebf73464fe2548e89f44475:active { border:0!important; } .u8f6b3b9fbebf73464fe2548e89f44475 .clearfix:after { content: ""; display: table; clear: both; } .u8f6b3b9fbebf73464fe2548e89f44475 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8f6b3b9fbebf73464fe2548e89f44475:active , .u8f6b3b9fbebf73464fe2548e89f44475:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8f6b3b9fbebf73464fe2548e89f44475 .centered-text-area { width: 100%; position: relative ; } .u8f6b3b9fbebf73464fe2548e89f44475 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8f6b3b9fbebf73464fe2548e89f44475 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8f6b3b9fbebf73464fe2548e89f44475 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8f6b3b9fbebf73464fe2548e89f44475:hover .ctaButton { background-color: #34495E!important; } .u8f6b3b9fbebf73464fe2548e89f44475 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8f6b3b9fbebf73464fe2548e89f44475 .u8f6b3b9fbebf73464fe2548e89f44475-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8f6b3b9fbebf73464fe2548e89f44475:after { content: ""; display: block; clear: both; } READ: renaissance/sonnet study guideA B A B C D C D E G E G F F In both 18/130 alternate end-rhyme is used. But in 130 the end-rhyme is used to show the negative features of the Mistress. For example My Mistress eyes are nothing like the sunà ¢Ã¢â€š ¬Ã‚ ¦ If snow be white, why then her breasts are dun. It comes as a surprise to the reader because they usually stereotype sonnets as being love poems. So this would come as a shock because it goes against the expectations of sonnets. Both the poems use iambic pentameter, but something unusual is used in one line of 130. In line 13 of 130 11 syllables are used. The reader may not notice this, but it is used for a reason. It is used to emphasise an idea that the voice has that the Mistress may not be like all the other women but she is rare. She is not ugly but is unique and special. Towards the end of 18 monosyllables are used to emphasize the importance of the couplet. The couplet means that as long as people read 18 it will live forever. So long lives this and this gives life to thee. The conclusion I give is that 18 uses the Sonnet tradition to show the pure qualities of his lover through hyperbole. But when this concept is used in 130 the mistress seems unattractive. The sonnet tradition as a whole can be summed up in two points. 1. The main theme is love, but they all have different ways of expressing this love. 2. The sonnet will be immortalised All of the sonnets we are analysing show signs of the first point, but in 18 and 55 they are expressed more clearly. Also in sonnets 18 and 55 the second point is emphasised throughout. But in 130 and Strugnells, it is suggested that a traditional sonnet is an ineffective love poem. In sonnet 130, when Shakespeare writes using the sonnet tradition, the Mistress seems hideous. My Mistress eyes are nothing like the sun; Sonnets 18 and 55 are said to be the archetypal sonnets. This is because they bothexpress the one of the two points very clearly. another concept is used to say that the poem will last so long it will immortalize the lover. Sonnet 55 shows the second point throughout the poem with very strong imagery. Not marble nor the gilded monuments / Of princes shall outlive this powrful rhyme, That wear this world out to the ending doom/So, till the judgment that yourself arise. Stone was said to be everlasting. The voice is saying that the Sonnet will last longer than stone and will even last till judgement day- the end of the world. Strugnells sonnet is a parody of sonnet 55. This can be proven by direct echoes of sonnet 55 in the first 3 words of Strugnells sonnet. SSNot only marble/55Not marble nor. Strugnells sonnet is saying that sonnets dont last forever. In fact they dont even last longer than the plastic toys/From cornflake packets, I cannot immortalise youà ¢Ã¢â€š ¬Ã‚ ¦ Although this is the point of view of the imaginary writer Wendy Cope has invented Strugnell it seems ironic because he has wrote a sonnet based on a 400 year old sonnet. In a way it is true because modern day we dont accept hyperbole. If a man was trying to impress a woman he wouldnt go up to her and recite sonnet 18 because she would probably laugh in his face. Nowadays love is feelings are expressed differently than the era of courtly love in which Shakespeares sonnets were wrote.

Marijuana Can Cause Many Harmful Effects. There Has Never Been A Major

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Jung Personality Essay

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The Impact Of Technology On Financial Accounting Research Paper

The Impact Of Technology On Financial Accounting - Research Paper Example It has been observed that, while, on one hand, technology proves to be an asset for a business organization, it leads to the increase in liability for the accountants. Some of the technological tools like manufacturing of products through computer integrated systems, internet, expert systems, image processing etc. have a positive impact on accounting by facilitating collection, recording, and communication of accurate information about the various business transactions in a timely manner. However, technology has a negative impact on accounting, too. With technological advancements, the risk of losing confidentiality and accountability of the financial accountants has increased. Technology has paved the way towards creating more opportunities for different fraudulent activities in financial and management accounting. Furthermore, there are some impacts of technology on accounting, which cannot be termed either as positive or as negative ones. The pattern of hiring in different organiz ations has changed considerably, and the training and educational pattern of accountants have also changed because of the technological impact on this sphere. ... often we find that technological advancement has proved to be an asset for a business concern, but at the same time it has added to the liability of the accountants of the organization. As an instance, correct information is provided on a timely basis, but only at the cost of confidentiality. A few of the technological impacts on accounting are only changes in simple terms and can be termed neither as positive nor as negative. Hence, in a nutshell, technological advancements have neutral, positive, and negative impacts on accounting, but each of these impacts calls for the accounting profession to be in conformity with the changes. Positive Impacts of Technology The advent of various types of tools because of the technological advancement is quite obvious. It is one of the positive impacts of technology on accounting. Some of these tools are manufacturing process using computer-integrated system, the internet, communications technology, image processing, and the experts systems. All these are examples of few tools out of many, which have been designed to facilitate presentation of accurate information in a timely and detailed manner. Manufacturing processes in organizations using computer integrated system had an impounding effect on the cost accountants in the financial world. With the manufacturing process being automated, information is collected by the computers and reported instantaneously. This gives rise to a system of operational information which is characterized by the integration between manufacturing and other organizational processes like accounting and marketing. Activity-based costing systems are the results of this type of integration, which has a significant impact on cost accounting. Overheads are efficiently allocated by the accountants using this

Instructional Strategies Essay Example | Topics and Well Written Essays - 750 words

Instructional Strategies - Essay Example The prescriptions included the art of teaching facts, concepts, interpersonal skills, procedures, attitudes and principles or rules. The following paper describes a generative strategy to support the above prescriptions. Teaching Facts Facts are truths about real life happenings. The teacher should vividly lay down the facts and give their meanings for the student to recall easily. The teacher should also ensure that the student can integrate the facts laid down in their science projects so that they achieve the desired results. Further, the teacher should also organize the facts in a chronological manner for the students to smoothly capture the required meaning. Eventually, the teacher should ensure that the student can elaborate the facts laid down in their own words without problems or deviating from the real meaning. This would ensure that the students generate factual projects and in return scoring higher grades. Teaching Concepts Morrison et al describes concepts a group of sim ilar ideas or things. The teacher should lay down the concepts in a manner that the student can easily recall and comprehend. ... Further, the teacher must make sure that the concepts are well organized for the student to emulate and apply them properly in their projects. Lastly, the teacher should ensure that the student can elaborate the concepts in their own words without distorting the meaning and importance of the concepts. Teaching principals and rules According to Morrison et al, the definition of a rule or principle is a relationship between concepts (2010). Thus, the teacher should clearly state the principle involved in the science projects and make sure that the students understand and recall the principles. Then the teacher should ensure that the students can integrate the principles learnt in their science projects and organize the principles in a chronological manner. Lastly, the teacher should ensure that the middle school students can elaborate the principles in their own words so as to make conclusive projects. Teaching procedures The teacher should formulate a procedure and follow it properly so that the student can follow another on their projects. Then the teacher should ensure that the student can integrate the procedural skills gained in their projects, and organize them chronologically. In addition, the teacher should ensure that the student can elaborate the procedures adequately for proper development of their science projects. Teaching interpersonal skills Interpersonal skills are the ways that human beings use to relate to each other in a cordial manner (Gibson, 1999). Teachers should educate their students on ways of relating to each other in order to help each other in their science projects. The student should be taught that interpersonal skills enable people to help each other out and ask for help. The teacher should

Identifying, Organizing, and Analyzing Your Sources Essay Example for Free

Identifying, Organizing, and Analyzing Your Sources Essay Each statement below contains a logical fallacy. Identify the fallacy and briefly explain, in one or two sentences, why it is an error in reasoning. 1. Mabel is not qualified to lead the school board because she used to drink liquor in her 20s. †¢ Ad hominem: committed by attacking the person whos making an argument, rather than the argument itself. One of the most common fallacies, it is a direct attack on a persons character rather than focusing on his or her arguments. Stating that Mabel used to drink that why she is not qualified it a person attack. 2. A child can be either an athlete or a good student. †¢ Either/Or: An oversimplification that assumingly reduces several alternatives to a mere binary opposition, basically means you only have two choices. You only have two choices of being a athlete or a good student. You can choose to be bad student if you wanted. 3. Any change in health care will lead to socialism; we don’t want to live in a socialist country, so we can’t reform health care. †¢ Slippery Slope (Bad Precedent): assuming that a proposed step will set off an uncontrollable chain of undesirable events. Changing health will lead to socialism is an extreme statement. 4. All teenagers text while they drive; therefore, we should raise the driving age to 21. †¢ Hasty Generalization: drawing conclusions from too little of evidence and often relying on stereotypes. Say all teenager text and drive, well some teenager don’t have a car and/or a cell phone. 5. If we don’t all drive hybrid cars, the world will end in the next decade because of environmental damage. †¢ Slippery Slope (Bad Precedent): assuming that a proposed step will set off an uncontrollable chain of undesirable events. That an extreme statement stating that the world will end because we’ll don’t drive hybrid. 6. Senator Range has been seen entering a strip club; therefore, his economic reforms are not plausible. †¢ Ad hominem: committed by attacking the person whos making an argument, rather than the argument itself. One of the most common fallacies, it is a direct attack on a persons character rather than focusing on his or her arguments. In this case strip club makes the senator economic reform wrong it a personal attack, degrading his character which will degrade his reforms as mediocre  or of no value to the public. 7. Everyone else is getting rid of TV, so we should too. †¢ Bandwagon: Just because everyone is doing it doesn’t make it right. We used to think that our planet was flat. 8. Because of the recent shootings in schools and theaters, we can conclude that these are inherently dangerous places that need more regulation. †¢ Begging the Question: an argument is held to be true because of practical truths and common sense. Common sense is sometimes correct, but all too many times all too commonly incorrect. 9. If you want a successful child, you should enroll him or her in as many early learning classes as possible. †¢ Creating false needs: emotional proof appeals to what people value and think they need. Advertisers often create a false sense of need in order to sell a product. 10. Music education is useless because it just teaches kids how to play music. †¢ Begging the question: restating the premise in the conclusion rather than disproving. Choose your answers from these eight fallacies. Note: Some of these will be used more than once. †¢ Begging the question †¢ Either-or †¢ Slippery slope †¢ Ad hominem †¢ Creating false needs †¢ Red herring †¢ Hasty generalization †¢ Bandwagon

My Jewish Identity in Conflict Essay -- Personal Narrative Writing

My Jewish Identity in Conflict When I think of my "cultural identity," my religion--Judaism--comes to mind first and foremost. When I think of my Jewish identity in conflict, racism (in my case "anti-Semitism") is the obvious factor. But to fully define my conflict with my religious identity, I cannot only write from personal experiences with racism. I must also include the anti-Semitism that my forefathers have endured, from the beginning of time up to today, ranging from the Spanish Inquisition to the Holocaust, from the massacre at the Munich Olympics to Iraq's actions in the Persian Gulf War. From direct racism and intended hatred to subtle racism in the form of jokes and passing comments, anti-Semitism has played a big part in my life, and a huge part in the history of my religion. From the beginning of time, Jews have been oppressed. Dating back to the times of Moses and on until the 15th century with the Spanish Inquisition, the Jewish people have been prosecuted solely because of their religious beliefs. Their courageous battles over time against their oppressors merit much admiration. Perhaps the Jewish people's greatest tragedy ever is the Holocaust of World War II. In Nazi Germany and throughout Europe in the 1930's and 40's, Jews were branded with yellow arm patches of Jewish stars. They were sandwiched onto boxcars--literally stacked on top of one another--and deported to concentration camps, where the old, the women, and the children were systematically murdered upon arrival. At liberation in 1945, over six million Jews had been killed in these inhumane concentration camps. Somehow, the Jews survived through Adolph Hitler and the Nazis to persevere. But discrimination continued. In 1972 at the Olympic Ga... ...ver hate someone because of their religion, or race, or creed, or descent. It is wrong, and I will never do it. I don't hate Palestinians; I hate their government and their cruel methods of what they call "freedom-fighting" (what most call terrorism). I don't hate Lebanese people; I despise their leader and his slaughterous ways. I used to stand up for my Judaism only in certain times, when I wouldn't feel embarrassed. Now, when my religious identity is challenged, I proudly stand up for my Judaism, defending my heritage at all times. We are taught never to forget. Forgive, but do not forget. Once these historical tragedies are forgotten, they will repeat themselves in disastrous, deadly fashion. It can be stopped. It must be stopped. It's up to each person to do their part. I'm just trying to do mine. A little piece of the puzzle, but each little piece counts.

Role of Roman Legions in Republic and the Empire

The role of Roman legions in creating the republic first and then the empire has been widely acknowledged. Legions emerged from the early Roman army which was composed of levied citizens and developed into a full fledged force with a modern infantry and well organized cavalry. (McCall, 2002). The first person to conscript soldiers into legions to the advantage of the state was Servius Tullius. By introducing the census, Tullius made it incumbent for all youth to be organized in various classes based on their income and also made it incumbent for them to join the army as a mark of being Roman citizens. This tradition of use of the legions for political consolidation has thus been the hallmark of the rise of the republic as well as the empire. In Rome service in the legion was considered mandatory. This naturally led to correlation of the legion with the republic as the concept emerged over the years by consolidation of the state. For the purposes of distinguishing between classes, the recruits were divided into five classes based on their income as each soldier had to acquire his own arm and equipment. Thus citizenship and legionnaire were both concomitant thereby laying strong linkages between the republic and the legions which were exploited over a period. The legions remained conscripted and were recalled as on required basis during the Republic thereby indicating that these were transient and to be fully exploited for sponsoring the aim of the head of the state. After the Marian reforms which were brought in at the end of the 2nd century BC, the legion was professionalized by Gaius Marius. This was done by him to enlarge the legions and enable fielding larger armies. Politically too this was important as in a Republic the state had the duty to provide jobs to people, for which legions were considered to be most appropriate organizations, once again highlighting an utilitarian trend. Assimilation of the Italian soldiers in Roman legions and grant of citizenship was also a Marian initiative thereby enhancing the numbers as well as the power of the state. The ingrained manipulative streak of the masters of the legion would be more than evident in these measures. This professionalizing also led to a realization that the legions could play an important political role and hence all governors were proscribed from leaving their province with the legions to prevent precipitation of a crisis in other states. Just such a crisis precipitated the civil wars when Caesar broke the rule crossing with his legion into Italy. The civil wars saw the end of the republic and beginning of the Empire led by Augustus in 27 BC. The legions once again were very effectively used by both Antony and Augustus the ultimate victor of the civil war which led to the establishment of the Roman empire. Once having won the war though Augustus reduced the number of legions as he was finding it difficult to sustain the force. Politically it was not expedient to have many legions which could challenge the authority of the emperor at any given time. Augustus and then his successors would not however totally abandon the concept, but only added new legions as required by the circumstances and disbanded these when no longer required by the needs of the empire, thereby once again denoting how they successfully exploited the legions for the purposes of the state. Reference 1.Mccall, Jeremiah B. (2002). The Cavalry of the Roman Republic: Cavalry Combat and Elite Reputations in the Middle and Late Republic. New York : Routledge.

What Are The Concepts Of Sustainability Environmental Sciences Essay

Sustainability as a construct has no universally acceptable definition or a clearly defined planetary modus operandi to measure and mensurate its intergenerational additions. Despite going a really popular term in modern-day society, the construct is mostly context and perspective dependant ; as it can be taken to intend different things to different people, at different minutes in clip ( Kruyt et al. , 2009 ) . â€Å" Before now, many people were non cognizant of what sustainability is, and its deductions to human being. Even as its consciousness is increasing, the built-in ambiguity of the topic remains an issue of planetary argument † ( Mbasuen, 2009 ) . In malice of this equivocal nature, our bounds to technological and economic growings, due to human development as predicted in past scholarship underpin the focal issue on sustainability today ( Malthus, 1798 ) , ( Hotelling, 1931 ) and ( Meadows et al. , 1972 ) . â€Å" In a command, to unknot the mystery of this term, several definitions and visualising images of sustainability have evolved † ( Mbasuen, 2009 ) . However, the most popular of these definitions remains the UN definition in Brundtland Report ( Our Common Future, 1987 ) ; which conceptually explores sustainability in three dimensions to underpin economic, environmental and societal sustainability ; ( Triple Bottom Line ) attack ( Elkington, 2004 ) . However, mainstream sustainability minds â€Å" believe that the definition is obscure and did non underpin any particulars within the myriad of issues concerned with ‘Our Common Future ‘ which we are taking at † ( Mbasuen, 2009 ) . As a effect, many people view the construct to include other dimensions such institutional and even political sustainability, while others such as ( Dietz and Neumayer, 2007 ; Neumayer, 2010 ) pitch their collapsible shelters with opposing positions of weak versus strong sustainability. Despite the elusive nature of this construct, Sustainability Assessment ( SA ) on the other manus is less equivocal, and can be defined as a formal procedure of identifying, foretelling and measuring the possible impacts of an enterprise ( such as a statute law, ordinance, policy program programme and undertaking ) and its options on the sustainable development of society. ( Govender et al. , 2006 ) . It is a new and germinating construct in environmental appraisal, germinating from plants carried out by environmental impact appraisal ( EIA ) and strategic environmental appraisal ( SEA ) practicians ( Sheate et al. , 2003 ; Pope et al. , 2004 ) . It is progressively being seen as a tool in the ‘family ‘ of impact appraisal processes ( Hacking and Guthrie, 2008 ) that is used to develop new techniques and attacks to impact appraisal that are designed to direct planning and decision-making towards sustainable development ( SD ) ( Pope et al. , 2004 ) . It involves the integrating of the biophysical environmental, societal and economic pillars of sustainability into determination devising in a manner that acknowledges their inter-relatedness. ( Govender et al. , 2006 ) . The increasing degree of political committedness to the rule of Sustainable Development has made SA a common determination doing tool ( Bond and Morrison-Saunders 2011 ; Govender et al. , 2006 ; Pope et al. , 2004 ) . The majority of research on SA has originated in Canada, Europe and the UK, however, there are still really few illustrations of effectual SA procedures implemented in the universe ( Gibson, 2006 ; Pope et al. , 2004 ) . Some illustrations can been seen in Western Australia ( Pope and Grace 2006 ) and South Africa of which many are really illustrations of ‘integrated appraisal ‘ , derived from environmental impact appraisal ( EIA ) and strategic environmental appraisal ( SEA ) ( Govender et al. , 2006 ; Pope et al. , 2004 ) . The term ‘Sustainability Appraisal ‘ is used in the UK to separate conventional SEA with a biophysical focal point from a signifier of strategic appraisal that besides covers societal and economic impacts ( Dalal-Clayton and Sadler, 2005 ) . Govender et al. , ( 2006 ) argue that what is called Sustainability Assessment/Appraisal in some states is fundamentally the same as SEA in South Africa. This whole construct of sustainability or sustainable development was foremost described by the Brundtland Commission in 1987: as † †¦ development that meets the demands of the present without compromising the ability of future coevalss to run into their ain demands † ( World Commission on Environment and Development, 1987, p.9 ) . The Rio Earth Summit which took topographic point in 1992 farther set out a series of action points for accomplishing Sustainable development ( SD ) and besides advocates the usage of impact appraisal tools to turn to SD ( Bond and Morrison-Saunders 2011 ) . However, as noted earlier at that place seems to be no consensus in the significance of SD as there are several conflicting readings. This was indicated by O'Riordan ( 2000, p.30 ) â€Å" there is no clear understanding as to what sustainable development is, every tract begins and ends at different pointsaˆÂ ¦ † and harmonizing to Williams and Millington ( 2004 ) , this is because the inquiry of how to conjoin demands and resources can be answered in a figure of different ways. For illustration what is sustainable and unsustainable, over what clip span is sustainability achieved and how are natural bounds defined and assessed? ( Barrett and Grizzle 1999 ; Lawrence, 1997 ) . Therefore, for SA pattern to accomplish sustainable results, it needs to acknowledge that different stakeholders have different framings of what SA outcomes should be ( Bond and Morrison-Saunders 2011 ) .Understanding SustainabilityThe being of multiple definitions of sustainable development already po ses a job for sustainability appraisal ( Bond and Morrison-Saunders 2011 ) . Common to all definitions are two cardinal rule ; intragenerational and intergenerational equity and two cardinal constructs ; demands and bounds ( Carter, 2001 ) . How these facets are interpreted has been the issue of argument seen in most literature. One peculiar issue is the different signifiers of sustainability ; weak and strong ( George, 1999 ) . Williams and Millington ( 2004 ) referred to ‘weak sustainability ‘ or ‘shallow environmentalism ‘ as a state of affairs in which one needs to spread out the stock of resources by developing renewable resources, making replacements for non-renewable resources, doing more effectual usage of bing resources, and/or by seeking for technological solutions to jobs such as resource depletion and pollution. Whereas ‘strong sustainability ‘ or ‘deep ecology ‘ is a state of affairs in which the demands that we make on the Earth need to be revised so that we consume less ( that is ; instead than accommodate the Earth to accommodate ourselves, we adapt ourselves to run into the finiteness of nature ) . This statement is further extended to environmental appraisal ( EA ) and many advocators of EA view the integrating of societal and economic issues in SA as a possible mechanism for legalizing the trading off environmental concerns for socio-econmoic additions ( Sheate et al. , 2003 ; Morrison-Saunders and Fischer, 2006 ; Pope and Grace 2006 ) . These differing positions of both strong and weak sustainability can been seen in current patterns. For illustration in Western Australia, SA builds upon a strong civilization of undertaking environmental impact appraisal, enabled by the Environmental Protection Act 1986, to include societal and economic considerations every bit good as environmental issues, thereby maximises ‘win-win-wins ‘ and minimises tradeoffs ( Pope et al. , 2005 ) . Although this tends to back up strong sustainability, pattern nevertheless shows what different as seen in the Gorgon gas development on Barrow Island ( Class A Nature Reserve ) . The Western Australian Government approved the development when environmental impacts were clearly negative ; that is set abouting environmental tradeoffs in favour economic and societal benefits ( Pope et al. , 2004 ; Pope et al. , 2005 ) . This is similar to the ‘weak ‘ construct of sustainability. Besides in the UK, SA in geared towards programs and programmes. Therivel et al. , ( 2009 ) analyzed 45 Sustainability Appraisals conducted in England based on their nucleus schemes ( societal, economic or environmental classs ) . They concluded that the programs will hold good societal and economic effects, but negative environmental effects. They besides pointed out that SA does non place environmental sustainable developments, or the acceptable tradeoff between environmental costs and social/economic benefits. Thereby connoting that SAs are most likely non using sustainability rules, since they are neither placing what ‘living within environmental bounds ‘ are nor proving nucleus schemes against them. The argument about sustainability is fundamentally in three classs ; protecting the natural environment, progressing economic public assistance, and supplying basic human demands. For some people human overuse of the natural environment finally threatens human endurance while others will reason that some depletion of natural resources is inevitable, for economic growing. ( Barrett and Grizzle 1999 ) . This would inevitable impact how results of SA are been seen as been sustainable or unsustainable. Besides existent pattern is different from Governments initial scheme as seen in the Western Australian instance ( Bond and Morrison-Saunders 2011 ) .Time ScalesAnother of import facet in the definition of sustainable development is equity among current and future coevalss. Harmonizing to George ( 1999 ) the duplicate pillars of sustainable development are intergenerational equity ( a necessary status for sustainability ) and intragenerational equity ( a necessary status for development ) . The care of both intragenerational and intergenerational equity ; means that present development must take into history current demands of people present and besides demands of future coevals ( Barrett and Grizzle 1999 ) . This construct was clearly stated in the Brundtland Report ( World Commission on Environment and Development, 1987 ) . Merely as there are different readings of the significance of sustainability, besides there are different positions on how equity should be maintained across coevalss. For Pearce and Warford ( 1993 ) , intergenerational equity, means that development should procure additions in the public assistance of the current coevals provided that public assistance in the hereafter does non diminish, while for Howarth, ( 2007 p.6 ) , who proposed the ‘fair sharing rule ‘ ; â€Å" each member of present and future society is entitled to portion reasonably in the benefits derived from environmental resources. Specific stocks of environmental resources should non be depleted without rendering merely compensation to members of future coevalss † , believes that future coevalss hold a presumptive right to inherit peculiar environmental resources in an unrelieved province. Besides both positions can be said to back up the constructs of weak and strong sustainability. Hence, as noted by Barrett and Grizzle ( 1999 ) , doing environmentally sustainable policy therefore requires the rapprochement of different communities ‘ divergent involvements in ecosystem care and intragenerational and intergenerational distribution. Another job for SA noted by Bond and Morrison-Saunders ( 2011 ) is the uncertainness and vagueness of the boundaries for intragenerational and intergenerational equity. They farther explained that clip continuance of a coevals would change depending on the part were one lives. This can be clearly seen in the different life anticipation values for different states. For illustration, the estimated value for the UK is 80 old ages while that of Nigeria is 47 old ages in 2011 ( Central Intelligence Agency, 2009 ) . A authoritative illustration is the CoRWM radioactive waste study. The study indicated that around 300,000 old ages would hold to go through until radioactive decay would be sufficient for the activity of the fuel to return to that of the natural U ore from which it was originally produced ( CoRWM, 2006 ) . Despite the fact that the general position among the commission is that the present coevals should take the load imposed by its actions from the hereafter, the hard faced is the fact that institutional control, the clip period over which a Government is expected to be in being with cognition and resources to manage any originating issues, was assumed to be a period of around 300 old ages ( Bond and Morrison-Saunders 2011 ; CoRWM, 2006 ) . Another illustration is the Western Australian Government Gorgon gas development on Barrow Island. Bond and Morrison-Saunders ( 2011 ) indicated that the gas processing installations designed for an operational lifetime of 30 old ages, is at odds with the sustainability standards which promises ‘long-term ‘ economic growing for the Pilbara part and Western Australia in general. This ill-defined significance of footings ( for illustration, â€Å" short, average and long-run † and ‘forever ‘ ) has resulted in how SA is seen to accomplish sustainable results.Reductionism versus holistic theorySustainability appraisal procedure can be carried out by using different attacks and tools runing from indexs to a system-based attack with greater stakeholder engagement. ( Gasparatos et al. , 2009 ) . Amongst academicians/practitioners, there is a current argument on which appraisal procedure ( reductionism or holistic theory ) is best for measuring SA advancement towards sustainability. Reductionism defined by Bond and Morrison-Saunders ( 2011, p.2 ) is â€Å" the interrupting down complex procedures to simple footings or constituent parts † †¦ and â€Å" in the context of SA, this can be illustrated by the attack taken of utilizing a few selected sustainability indexs to stand for the sustainability of a whole system † . Besides Bond and Morrison Saunders ( 2009 ) noted that the cardinal constituent of any SA is holding a suited sustainability index, which are associated with set sustainability aims and marks, to guarantee that undertaking, program or programmes achieve sustainable results. George, ( 1999 ) besides argued that appraisal done aggregately ( holistic theory ) , tends to hide any signifier of possible trade-offs between single facets or constituents. For illustration, impairment in quality of life for some societal groups may non go evident, and potentially unsustainable environmental effects may travel undetected. He suggested that this defect can be reduced if the appraisal is done in item, through single indexs for each of the relevant constituents. Costanza ( 2000 ) and Bond and Morrison-Saunders ( 2009 ) , noted that the flexibleness or â€Å" user friendliness † of reductionism is one of its chief advantages, given its ability to cut down the surfeit of the environmental impacts to a limited set of Numberss in order to incorporate societal, economic and environmental consideration into determination devising. On the other manus, there is besides an statement that environmental systems need to be considered as wholes instead than interrupt down units ( Holism ) . This is because the environment and human societies are complex systems which are dynamic and non-linear in nature, and are besides involved in complex interactions. Hence, understanding this complex system, requires a holistic attack, to to the full measure the cumulative consequence of all impacts moving together to hold unacceptable environmental effects. ( Bond and Morrison-Saunders 2011 ; Cashmore, 2004 ; Gasparatos et al. , 2009, 2008 ; Morrison-Saunders and Bailey 2000 ) . Steinemann, ( 2000 ) , besides suggested that â€Å" traveling off from analyses of stray hazards and toward a broader apprehension of environment will necessitate a more holistic, incorporate position of impact appraisal † . Reductionism harmonizing to Gasparatos et al. , 2009 ) is presently still the dominant paradigm for sustainability appraisals. There are different grades of reductionism where complex systems are reduced to smaller figure steps or the utmost being a individual value ( Bond and Morrison-Saunders 2011 ) . Examples of reductionist attack can been seen in the UK SAs undertaken for nucleus schemes of 38 local governments in England, where the greatest figure of indexs used was 151 and the lowest 24 ( Bond and Morrison-Saunders 2011 ) .Discussion and DecisionThe success of Sustainability Assessment is dependent on a figure of different readings. The first measure is to admit this different reading, acknowledge that these reading influences what different stakeholders view SA in accomplishing sustainable results. Ideally, SA integrates societal, environmental and economic considerations at every phase in decision-making, but how this integrating should be carried out, without sing one facet more than the other has been a beginning of environmental contention. Some advocators of environmental appraisal suggested that environmental appraisal could lend to sustainability by widening its range to include societal and economic considerations along with environmental 1s ( Pope et al. , 2004 ) , while on the other manus many advocators of environmental assessment position sustainability appraisal with some intuition, seeing it as a possible mechanism for legalizing the trading off environmental concerns for socio-economic addition ( Pope and Grace 2006 ) . Evidences from SA patterns in several states ( for illustration, Western Australian Government Gorgon gas development ) have shown that the weak sustainability or anthropocentricity presently prevails in the universe today. Another facet considered in this paper is the job of intergenerational and intergenerational equity. What approaches would be best to turn to battalion of environmental, societal and economic issues, together with intergenerational and intergenerational equity concerns? A â€Å" pluralistic stewardship † that is, incorporating nucleus elements of anthropocentricity, biocentrism, and ecocentrism, has been suggested by Barrett and Grizzle ( 1999 ) , to be the best attack for SA to accomplish sustainable results. Gasparatos et al. , ( 2009 ) besides suggested that â€Å" methodological pluralism coupled with stakeholder engagement seems a safer way to step † . Hence, one can reason that no 1 valid procedure or point of view can supply an ample and appropriate solution to this issue ( SA accomplishing sustainable results ) . Besides any sustainability construct /related models or procedure must be adapted to suite regional and local conditions ( for illustration the different life anticipation in different states ) ( Lawrence, 1997 ) . In decision, it is apparent that Weak Sustainability with Reductionism remains the prevailing sustainability attacks in current sustainability docket, with strong focal point on short term sustainability additions instead than hunger for intergenerational equity. These different readings of sustainability, ( embracing timescale, reductionist and holistic ) is liken to the statement â€Å" beauty is in the eyes of the perceiver † . In other words, to the EIA practitioner/stakeholder/individual, their significance and reading of the term sustainability would find if SA has achieved sustainable result.

Health Care Reform Plans Essay Example

Health Care Reform Plans Essay Example Health Care Reform Plans Paper Health Care Reform Plans Paper The United States of America health care system is in dear need of a proper health care reform plan that can address the current health needs of Americans. As at now many Americans know from grim, personal experiences which have been manifested as challenges regarding the health care system in America is concerned. In this year’s presidential ambition, Barrack Obama is offering the prospects of enabling change and reform of the American health care system. (Hudson, 2000). The genesis of Barrack’s healthcare reform plan The United States of America which is one of the most wealth nations in the world is expected to offer its citizens the best among all the nations, one of the most outstanding healthcare services in the world. This however is not true about the real scenario which Americans are currently experiencing. The quality of healthcare services in America are still lagging behind amongst the counterpart developed nations of the world. Currently every American acknowledges the gap that is there in healthcare quality service rendering in the U.S.A., Both the presidential aspirants acknowledges the seriousness of the matter and have committed themselves towards rectifying the current problem in health care delivery. There arte problems in the healthcare system of the U.S.A and these problems have also been affecting various sectors of development. Barrack was driven by the situational analysis of the current prevailing status of the health care system and he managed to come up with a precise healthcare reform plan which realized a problem in the health insurance coverage. There are almost 45 million healthcare uninsured Americans and there is dear need of the expansion of the existing private and public programs. Goals of the Barrack’s Health care Plan The plan aims at provision of affordable, accessible and quality health care for all Americans, strengthened on the accessible health care system, and uses existing doctors and plans to execute the plan. The barracks health care reform plan opts to bring together the players in the health insurance sector. The plan is formulated to offer federal subsidies and mandates in the healthcare insurance covers. Barrack’s most outstanding reform in this plan will be the regulation of the federal exchange where all Americans currently not under health cover at work. The workers would be able to would be able to choose from the numerous health care insurance. The public health insurers according to this plan will also be capable of competing with the private healthcare  insurers (Philemon, 2007). The plan also venture in finding out ways of coming up with various means of addressing the poor quality in health care services, how to lower the healthcare costs in the long run. Some of the suggested ways of achieving this has been put forward as maximizing on the reliance of the electronic medical records and enhanced care of the terminally ill. The barrack’s healthcare reform plan also has various arrays of means of making the insurance available and cost effective to all  Americans. John Edward’s healthcare reform plan was also formulated with an objective of enhancing the Support of the Local health care Infrastructure. The senator’s plan proposed that there should be a thorough refurbishment and reformation of the infrastructure that support the accessibility of health care by the Americans. Issues to do with information systems, which are aimed at improving patient safety and healthcare efficiency were to be given prior consideration towards making sure that this situation prevailed. Some of the things proposed in the Edward’s health care reform plan were initiating an automated health care dispensers that could quickly dispense drugs, having the pharmacists work one on one with the patients in order to reduce the associated risks which are currently experienced as a result of prescription errors. Financing the plan The Barrack’s healthcare reform plan has prospects of disbursing approximately fifty to sixty five billion united states of American dollars to the health care exertion by gently inclining back the Bush tax cut offs for the Americans earning more than two hundred and fifty thousands dollars per annum and holding back the estate tax at its two thousands and nine level. In totaling much of the funding for the health care plan will come from investments within the health care delivery system. Benefits of the health care plan New public program would be created that would appear a lot like Medicare for those with more than 65 years of age. This plan would has been proposed for those who do not have access to an employer plan and meet the requirements for accessible government programs like Medicaid or SCHIP. The barrack’s health care reform plan will increase the amount of subsidies offered to the health insurance providers in order to increase the coverage of this providers and there affordability. Health insurance exchange which would be the governments mandate marketing institute, would sell be selling insurance plans openly to those who did not have an employer plan or public coverage. The plan will offer the provision to enable the employer no option of controlling how an American decides who should offer him or her health insurance cover. The general family health cover Mandate will be optional either through private or public health insurance plan.

Calculating Enthalpy Changes Using Hesss Law

Calculating Enthalpy Changes Using Hess's Law Hesss Law, also known as Hesss Law of Constant Heat Summation, states that the total enthalpy of a chemical reaction is the sum of the enthalpy changes for the steps of the reaction. Therefore, you can find enthalpy change by breaking a reaction into component steps that have known enthalpy values. This example problem demonstrates strategies for  how to use Hesss Law to find the enthalpy change of a reaction using enthalpy data from similar reactions. Hess's Law Enthalpy Change Problem What is the value for ΔH for the following reaction?CS2(l) 3 O2(g) → CO2(g) 2 SO2(g)Given:C(s) O2(g) → CO2(g); ΔHf -393.5 kJ/molS(s) O2(g) → SO2(g); ΔHf -296.8 kJ/molC(s) 2 S(s) → CS2(l); ΔHf 87.9 kJ/mol Solution Hesss law says the total enthalpy change does not rely on the path taken from beginning to end. Enthalpy can be calculated in one grand step or multiple smaller steps.To solve this type of problem, we need to organize the given chemical reactions where the total effect yields the reaction needed. There are a few rules that must be followed when manipulating a reaction. The reaction can be reversed. This will change the sign of ΔHf.The reaction can be multiplied by a constant. The value of ΔHf must be multiplied by the same constant.Any combination of the first two rules may be used. Finding a correct path is different for each Hesss law problem and may require some trial and error. A good place to start is to find one of the reactants or products where there is only one mole in the reaction.We need one CO2, and the first reaction has one CO2 on the product side.C(s) O2(g) → CO2(g), ΔHf -393.5 kJ/molThis gives us the CO2 we need on the product side and one of the O2 moles we need on the reactant side.To get two more O2 moles, use the second equation and multiply it by two. Remember to multiply the ΔHf by two as well.2 S(s) 2 O2(g) → 2 SO2(g), ΔHf 2(-326.8 kJ/mol)Now we have two extra S and one extra C molecule on the reactant side we dont need. The third reaction also has two S and one C on the reactant side. Reverse this reaction to bring the molecules to the product side. Remember to change the sign on ΔHf.CS2(l) → C(s) 2 S(s), ΔHf -87.9 kJ/molWhen all three reactions are added, the extra two sulfur and one extra c arbon atoms are canceled out, leaving the target reaction. All that remains is adding up the values of ΔHf.ΔH -393.5 kJ/mol 2(-296.8 kJ/mol) (-87.9 kJ/mol)ΔH -393.5 kJ/mol - 593.6 kJ/mol - 87.9 kJ/molΔH -1075.0 kJ/molAnswer:  The change in enthalpy for the reaction is -1075.0 kJ/mol. Facts About Hess's Law Hesss Law takes its name from Russian chemist and physician Germain Hess. Hess investigated thermochemistry and published his law of thermochemistry in 1840.To apply Hesss Law, all of the component steps of a chemical reaction need to occur at the same temperature.Hesss Law may be used to calculate  entropy and Gibbs energy in addition to enthalpy.

SA3 Essay Example | Topics and Well Written Essays - 750 words

SA3 - Essay Example of three children who are playing at sand and a transparent image of a woman; having a cup of coffee in her hand; is apparent on the top with a text above her head â€Å"Cannery Row/ Stay here. Play here.† There is a dark blue box at the bottom having the text, â€Å"When was the last time you had time to just watch your kids play? Come to think of it, when was the last time you joined them.† The peaceful atmosphere shown in the advertisement has a pleasant appeal for the prospective visitors. Children are looking in cheerful mood and the woman, probably a mother, with a smiling face captures the attention of audience and urges them to visit this place along with family. The advertisement has informative genre; telling and inducing prospective visitors regarding the recreational spot. The information is supplied in artistic manner coupled with emotional sentiments with reference to the paucity of time for children. The advertisement manipulates the dream of quality life with family through text as well as images. The advertisement shows only three children with an image of prosperous lady. Surprisingly, no other family or person is looking in the advertisement which means a family has full control over the facilities of the picnic resort. Moreover, it communicates that privacy of a family can be guaranteed at Cannery Row. The advertisement is basically targeted the elite class of the society as this class has sufficient purchasing power to afford the sky-rocketing rates of the resort. A poor or even middle class family cannot afford to go at Cannery Row for recreational purposes. It is not possible to communicate each and every thing in the advertisement. During the production or finalization of an ad, advertising agencies suppose the consumers have some pieces of information about the product. In the under-discussion advertisement, the ad agency took it for granted that audience knows that Cannery Row is a recreational spot. Cultural assumption of the

Written Grammar assisgnment-Rhetoric Assignment Example | Topics and Well Written Essays - 250 words

Written Grammar assisgnment-Rhetoric - Assignment Example Isn’t it the students who are the future of the workplace? Our society has become highly dependent on mobile technology (Vess, 2013). This triggers the argument, ‘is mobile technology in schools productive or a hindrance?’ It is true that if mobile devices are improperly used, they can be hazardous in school (Chadband, 2012). However, BYOT/BYOD is already an integral part of a students’ life that it would be ineffective to throw out mobile devices completely. In fact, throwing out mobile devices would have a negative impact on students in school causing them to rebel and hence hindering effective performance. If the present workforce is an indication of the future, then today’s students’ need the freedom to work with their own mobile devices (Vess, 2013). As the number of students using mobile technology increases in school districts, it is up to the school administrators to deliver and offer training programs for teachers in the use of mobile devices (Schaffhauser, 2014). In conclusion, BYOT/BYOD in schools is inevitable. Mobile technology and devices are already a part of a student’s lifestyle, and developing their technological skills within a school setting will prepare them for the workplace and even put them in leadership positions. Therefore, the aim for schools now, is to embrace and integrate new ways of teaching using mobile technologies and devices. Schaffhauser, D. (2014). Report: Most Schools delivering BYOD programs, training teachers in mobile device usage. Retrieved Jan 2, 2015 from http://thejournal.com/articles/2014/03/27/report-most-schools-delivering-byod-programs-training-teachers-in-mobile-devices-usage.aspx Vess, B. (2013). Mobile Devices in the Classroom: The Argument for BYOD Implementation. Retrieved Jan 2, 2015 from

Research Methods in Health Science Essay Example | Topics and Well Written Essays - 2000 words

Research Methods in Health Science - Essay Example Ethical principles used in the scientific researches, different approaches to the issues of reality, truth and knowledge and many other aspects of researches would be easily interpreted from the perspective of philosophical considerations (Patterson, 2000; Scanlan, 1986). The main challenge in discussion about research methods applied in health science researches is differentiation between quantitative and qualitative research methodologies (Grinnell & Unrau, 2005). It is a wrong claim that quantitative researches are based on empirical data collection and qualitative researches are based on subjective approach implementation. Nevertheless, this supposition is wrong, because empirical data collection is relevant to both quantitative and qualitative researchers. The main distinction between these two methodologies lies in the following terms: quantitative research methodologies imply inductive inference and qualitative researches are focused more on a research question. ... The main goal of the authors was to consider â€Å"a correlation between clinical features and MRI findings in lumbar disc prolapse in order to define the significance of further treatment development† (Janardhana, Rao & Kamath, 2010). The main clinical features studied among patients were the following: pain distribution, neurological signs, and symptoms in lumbar disc prolapse (Janardhana, Rao & Kamath, 2010). Therefore, the authors were focused on patients’ clinical features, such as lower limb radiculopathy and the outpatient department of orthopedics were included in the study. The authors chose quantitative approach to the current health study. This fact can be proven by the fact that a focus group consisted of 119 patients, 59 males and 64 females. The mean age (44.83 years) of patients and a range of female/male age groups indicated in the results section of the study refers to the main features of quantitative research (Moore, 2008). Moreover, in the section of â€Å"Materials and Methods† it was noted that Kappa coefficient was implemented for assessment of intra- and interobserver variations. Furthermore, implementation of statistical tests (Kappa and Logistic regression analysis) confirms the nature of quantitative research. A correlation between research question and a chosen approach It is relevant to notice that in previous studies in this field, MRI findings were rarely correlated with clinical level and MRI level. A high percentage of cases when the L4-5 disc prolapse was not only responsible for L5 radiculopathy in 67 (94.36%) cases imply that there is a â€Å"good correlation between the clinical level and MRI level† (Janardhana, Rao & Kamath, 2010). Moreover, a

Class Scheduling System Essay Example for Free

Class Scheduling System Essay College and university campuses frequently struggle with the task of getting academic classes and the wide variety of non-academic meetings and events that they host into the appropriate rooms. Ensuring the availability of the necessary services and resources can also be difficult. How Class Schedule Maker Software Can Help You A class schedule maker will go a long way in making life easier for students as this automates the process of scheduling classes to some extent. It is a useful tool that will save a lot of time. College days are tough as students have to juggle time between studies and part-time jobs to keep them afloat meanwhile and some students also have to participate in sports and athletics. And classes are only available at certain times and students have to wrap their schedule around these. A tool that will help with scheduling will be really helpful for students and teachers alike. College teachers have some of the best and most respected jobs. But enriching the intellect of young minds takes a lot of responsibility as the competence of the teacher plays a part in deciding to what extent the student will excel in that subject. And for this teachers have to spend a lot of time preparing proper study material. And if you put yourself in the academician’s shoes, you will see that this is quite difficult. Plus, there is the added responsibility of scheduling classes. This would be unnecessary added stress to the teachers and an electronic aid to help them will prove to be really helpful. A graphic representation of data is always useful and this is one of the benefits of a class schedule maker. They say a picture is worth a thousand words and nowhere is this truer than in the case of pie charts and bar graphs which say a lot in a very few words. By creating customized graphic layouts, you can easily view schedules at a glance and manage your time accordingly. Instead of wasting time scheduling the studies, teachers can now focus on the actual studies and this results in increased productivity gains for both students and teachers who can now utilize their time more efficiently. A Genetic Algorithm Based University Timetabling System The annual construction of an Exam Timetable is a common problem for all institutions of higher education. Quite often it is done by hand or with the limited help of a simple administration system and usually involves taking the previous year’s timetable and modifying it so it will work for the new year. Many British institutions are now introducing the concept of the modular degree. This gives the students much greater flexibility in what courses they take as well as giving a much greater choice. For the timetable, this, and the recent growth in student numbers, means that the timetable will be more constrained than ever. It is no longer good enough to use the previous year’s timetable. Every year a new timetable must be produced to take account of staff, student and course changes causing a necessarily large amount of administrative work. COMPLETE CAMPUS SCHEDULING With EMS Campus, all the functionality necessary for handling the many facets of campus-wide space management – academic scheduling, event management, meeting scheduling, resource tracking – is seamlessly integrated into one â€Å"complete campus scheduling† product. For the academic departments and registrars working to ensure that every class meets in a location and at a time that is acceptable to professors and students, the system provides automatic room assignment within user-supplied parameters, integration with your SIS/ERP software and efficient online collaboration tools. It also simplifies final exam scheduling. Meeting and event staff have access to a powerful array of tools for booking single- or multi-day events, reserving the services and resources required for those events, producing operational and statistical reports, and tracking financial transactions. For those tasked with publishing a web calendar for the campus, the Virtual EMS component of the system makes it simple. ACADEMIC SCHEDULING SOFTWARE VS TIMETABLING SOFTWARE Unlike timetabling software or timetable software, which is typically used to create a class schedule from scratch each semester, academic scheduling software allows you to roll existing schedules forward and modify them, making the scheduling process more efficient. Simple data entry It is quick and easy to enter all subjects, classes, classrooms, teachers and their contracts. The application also enables creating all specific divisions of classes into groups. It is possible to unite more classes into one lesson or to have more teachers for one lesson. Automatic generating In few minutes, the program generates a complete timetable that fulfills all your requirements. The program follows all psycho hygienic and organizational requirements such as: * The minimization of gaps in teachers schedules the limitation of maximal number of gaps in teachers schedules, as well as the limitation of days, when teachers teach. * A class of a subject has to be distributed equably in the entire week. * Verification of succession of entire and divided classes. * Placing lessons into allowed classrooms. * And many more Verification of the timetable The program verifies the data entered and helps you remove standard entry errors. It also verifies, whether the created timetable fulfills all conditions. You can make changes to the timetable, and the program notifies you, in case of illegal changes. Complete print You can print your timetable. The program automatically creates timetables for each class, teacher or classroom. It creates summary timetables of classes, teachers or classrooms for the entire school. Once printed it helps you easily assign substituting teachers when necessary. You can specify which classes, teachers or classrooms you want to print in each summary timetable.

America Underclass Essay -- essays research papers fc

It is believed that there is a tension between social classes in America. Typically, people of lower classes choose to imitate those of higher social status. As a result, advertisers have a tendency to take advantage of this tension in order to profit from people of the lower and middle classes. In â€Å"The American Upper Class,† G. William Domhoff says that â€Å"exhibiting high social status†¦ is a way of exercising power† (Domhoff p.34),† which is something important to all social classes. According to Judi Puritz Cook, author of â€Å"Consumer Culture†¦Sales Discourse,† advertisements in print as well as in visual media seem to create â€Å"the promise of status mobility through consumption (Cook p.373).† In the article, Puritz explains how television programs on channels such as the Home Shopping Network are examples of how the media exploits the anxiety caused by social standing. It is believed that American people in the lower and middle classes have needs for status mobility. For example, when browsing through a fashion magazine, one can find numerous sections that are dedicated to creating ways to look like the featured model or actress for half the price. The intention of the article, in most cases, is to give others the impression that you are of high social status. In addition, advertisers often use people in the entertainment business to model their products so that the viewer may purchase the product. For example, when mimicking the purchases of hotel heiress, Paris Hilton one may believe, â€Å"If I buy this, I’ll look cool just like Paris Hilton!† The fact that this method is usually successful is a product of the anxiety felt by lower and middle class families. For those reasons, it is likely that Domhoff’s statement that the upper class â€Å"creates respect, envy, and deference in others,† is true. It seems that many o f America’s lower and middle class families would like to create those same feelings of respect and envy in others. When flipping through Vogue, a well-known high fashion magazine, one can see that almost all the advertisement scream wealth and status. The magazine’s beautiful models as well as its expensive brands are major characteristics of the famous magazine. Members of the middle class skim through the magazine thinking, â€Å"Wow, if only I could look like this!† In Gregory Mantsios’ article â€Å"Class in America,† he says, â€Å"We are, on occasion, presented... ...consciously imitate† (Domhoff p.166). Various advertisers use the desperate need of people of the lower and middle classes to appear â€Å"rich† as a weapon. Domhoff’s statement is an explanation of why many people choose to emulate people of high social status. According to Domhoff, showing signs of high social status is one of the many reasons that the upper class generates feelings of envy and deference in those of lower social status. This seems to be the reason for the craze involving the imitation of celebrities as well as the wealthy. It is also believed that the lower classes attempt to look as much like the people in higher classes because of the feeling of significance that comes with the expensive clothes etc. As a result, advertisers use the tension between social classes to sell the idea of luxurious style. Works Cited Cook, Judi Puritz. â€Å"Consumer Culture †¦Ã¢â‚¬  Mass Communication and Society 3.4 (2000): 373-392. Domhoff, G. William. â€Å"The American Upper Class.† Great Divides: readings in social   Ã‚  Ã‚  Ã‚  Ã‚  inequality in the United States 2nd edition (2001): 159-167. Mantsios, Gregory. â€Å"Class in America: myths and realities.† Privilege (2003) 33-47.

Sunsilk in Bangladesh

Marketing Plan Of SUNSILK SUNSILK Prepared for: Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts Bangladesh Username: Sabrin Trisha Password: ZX7Yoxd05bpP Prepared By: Student’s Name| Student’s Id| Sabrina Haque| 102011026| Course Name : Principles of Marketing Course Code : BUS 206 Section : 04 Submission Date : 30 May, 2012 Spring 2012 Letter of Transmittal 5 May, 2012 Mr. Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts BangladeshHouse # 56, Road # 4/A (Satmosjid Road) Dhanmondi R/A, Dhaka-1205 Bangladesh. Dear Sir; Subject: Submission of the Final Report on â€Å"Sunsilk(hair care consumer product†. We are very glad to submit the report on â€Å"Sunsilk† that you have assigned. This is our report where we have tried to find out the key factors that you assigned upon us. This report extends our knowledge and will help us in the future. Thank you very much for giving us such kind of opportunity to e nrich our knowledge and skills under your observation.We would like to thank you for your valuable guidance in every problem we had and the precious time that you gave us. We will be available for any further clarifications required. Sincerely, Student’s Name| Student’s Id| Signature| Sabrina Haque| 102011026| | Farhana Rahman| 102011009| | Farhan Tanvir| 102011014| | Sharmin Sultana| 102011008| | Table of contents Sl. No| Title| Page No| | Executive Summary| | 1| Background of Sunsilk a) History b) Milestone| 78| 2| Company Analysis of Sunsilk| 10| 3| Mission of Sunsilk| 11| | Vision of Sunsilk| 11| 5| Goal of Sunsilk| 11| 6| Segmentation | 11| 7| 4p’s of Sunsilk a) Product b) Price c) Promotion i. Media plan for Sunsilk ii. Creating an advertise for Sunsilk d) Place | 121415161720| 8| Market Scenario of Sunsilk a) Target Market b) Market Share c) Mind Share d) Heart Share| 21212222| 9| Competitive Strategies of Sunsilk a) Defining a Strategic Objective b) Expa nding the Total Market— i. New Customer ii. More Usage iii. Regular Customer c) Choosing General Strategy— i.Flank Attack ii. Frontal Attack iii. Bypass Attack| 232324| 10| Competitive Rivalry Positions of Sunsilk a) Availability of Many/Equally Balance Comp Competitors b) Industrial Growth Declines— i. Industrial Stage ii. Growth Stage Maturity iii. Stage Decline Stage c) BCG Marketing of Sunsilk d) High Fixed Cost & Storage Cost of Sunsilk e) Low Switching Cost of Sunsilk| 2525262727| 11| Threat of Substitution Product of Sunsilk a) Buyer’s Low Switching Cost b) Substitute Product’s Price is Lower c)Substitution Product’s Quality &Performance is Greater/Equal to Existence Product| 282828| 12| THE POWER OF BUYERS a) Buyers are Larger and Few in Number b) Buyers purchase a large portion of Industry’s total output c) Buyers switching costs low d) Buyers can pose threat to integrate backward into the Seller’s Industry| 29303030| 13| THE POWER OF SUPPLIERS a) Suppliers are large and few in number b) Suitable Substitution Products Are Not Available c) Individual Buyers Are Not Large Customers of Suppliers d) Suppliers Goods Are Critical to Buyer’s Success e) Supplier’s Products Create High Switching Cost f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry| 313132323232| 14| SWOT Analysis a) Strength, b) Weakness, c) Opportunities, d) Threats. | 33333333| 15| Recommendations| 35| 16| Conclusion| 36| 17| Annexure| 37| EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk was launched in the UK in 1954 & by 1959 it was available in 18 different countries worldwide. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Currently, Sunsilk products are available in over 50 countries throughout Asia, Middle East, North Africa and Latin America, where is known as Sedal.This executive summery describes the history, company analysis, mission, vision, 4p’s of Sunsilk shampoo such as- variety in consumer products, price, distribution objectives, Competitive Strategies of Sunsilk, Competitive rivalry position of Sunsilk, B. C. G Marketing of Sunsilk, Threat of substitute’s products. Mind share, Market share and Heart share are also included here, which helps to understand about consumer perception about the Sunsilk product. What competitive strategies Sunsilk follows is also included in this report. The Power of Buyer & Power of Supplies to Sunsilk is not a threat to Sunsilk shampoo. Marketing programs and promotional activities are clearly and briefly covered in this report. Finally, in the end recommendations are given that what strategy should Sunsilk follow to meet the strategies and market share of their competitors. 1. Background of SunsilkSunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Positioned as the ‘Hair Expert' by 1959, it was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America, where is known as Sedal. 1. a) History Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. In 1956, Sunsilk cream shampoo for dry hair was launched. * In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes. * In 1959, it was available in eighteen countries worldwide. * In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient * Allenton – designed to help keep the sc alp free from infection. * In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form. In 1962, Sunsilk was marketed as a range of shampoos for different hair types. Sunsilk significantly improved product formula and launched new variants in 1966: the first major shampoo to contain oliv oil, which acted as conditioner to make hair soft and manageable; shampoo for dull hair, which restored hair’s natural shine; lemon shampoo for greasy hair with deep cleansing ingredients. * Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market, but in 1966 a new product formula was developed which gave hold, even in damp weather whilst still caring for hair. The hair spray contained a French perfume and could easily be removed by brushing or shampooing it out. In 1969, all Sunsilk shampoo was re-packaged in new PVC bottles, which were larger than traditional glass bottles for the same price. * Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk launched an aerosol dispensed setting lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974. * In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week. * In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s. * In 1985, Sunsilk styling mousse was launched and 2 years later a conditioning mousse followed. In 1989, Sunsilk introduced with three variants related to hair type endorsement of a hair stylist was the first step in building the image of brand as health care expert. * In 2000, to strengthen the brand UPL decided to prelaunch Sunsilk premium range consisting of four variants in January. * In 2001, Sunsilk move d into the hair colourant market for Asian-type dark hair, offering a range of seven permanent colors from natural black to copper with purple, red and gold tints. * In 2003, Sunsilk launched a new range of shampoos and conditioners, which were developed to meet women’s hair needs and reflect the way women, think about their hair.The fake institute (a trademark by Sedal) â€Å"Elida Hair Institute† developed the products in response to market research. Each product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat common hair problems. 1. b) Milestone Sunsilk starts working as consumer product from 1954 in Uk and now it is an international product. In these days Sunsilk did some special achievements which smoothed its way. Such as – Years| Activities | 1954| Sunsilk first launched in the UK. | 1955| First advertisement of Sunsilk appeared on TV. | 1959| Available in 18 countries worldwide. | 1964| Launch of Sunsilk hair spray. | 1968| Sunsilk shampoo re-packaged in PVC bottles. | 1971| Launch of Sunsilk conditioner. | 975| Sunsilk became the biggest name in hair care. | 1989| Introduced 3 variants related to hair type endorsement| 2000| Prelaunch Sunsilk premium range consisting of four variants| 2003| Sunsilk glossy magazine launched in Argentina| 2008| Social networking site Gang of Girls was introduced in India. | 2. Company Analysis of Sunsilk Name | Sunsilk Shampoo| Logo| | Category | Consumer Product | First Launched In| 1954| First Launched At| United Kingdom| Produced By| Unilever Group| Main Theme Of This Product | It knows you, and hence knows exactly what your hair needs| Total Hair Expert | 7| Available In | 50 countries throughout Asia. | Sector | FMCG|USP | Popular hair care brand having product for all types of hair| Tagline/ Slogan | For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk| Segment | Personal Hair Care Shampoo availab le in multiple variants| Target Group| Girls in the age group from 16 to 40| Positioning | The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability| 3. Mission Of Sunsilk Sunsilk’s mission is to add vitality to life. We meet everyday needs for personal care with brands that help people feel good, look good and get more out of life. 4. Vision Of Sunsilk To earn the love and respect of India, by making a real difference to every consumer is the xision of Sunsilk 5. Goal Of SunsilkSunsilk was launched in the UK in 1954. It was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America. Sunsilk’s goal is to be the number one shampoo of the whole consumer product market as soon as possible. 6. Segmentation | Child| Female| Male| High Price| Johnson| Fiama D WillsDo ve, Loreal | Revlon,Loreal| Low Price| Meril| Clear,Head & Shoulder| Sunsilk,Clinic Plus| 7. 4p’s of Sunsilk 7. a) Product Currently, the range consists of: * Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment.New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. * Black Sunsilk with Melanin from Plant Extracts: Dull hair needs a rich black shine. New Sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. * Green Sunsilk with Fruitamins Vitamins from fruit Extracts: Thin and limp hair needs extra body and volume. New sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pi nk Sunsilk with yoghurt proteins : Dry hair needs wholesome conditioning, extra shine and style. New Sunsilk with yoghurt proteins makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. * Orange Sunsilk with active nutrients from Citrus Extracts: The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. New sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it.Buying Rate of Consumers of Sunsilk Shampoo 7. b) Price UNILEVER claims to practice value-based pricing in which the customers’ perception of the product’s price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. Th e price of Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value. A present market price example of Sunsilk and Dove shampoo can easily show this – Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=|Mini pack| 2/=| **| Mini pack| 3/=| So as per the market segmentation of shampoo in Bangladesh, Sunsilk (Unilever) provides same quantity of shampoo like other brands but comparatively in low price 7. c) Promotion There a number of ways to advertise both local and global brands in the market. Some of the very common means through which advertisement is done include: * Electronic Media: Electronic Media has been the major factor in determining the global success of Sunsilk. In today’s world where an average middle class individual has access to 30 to 40 channels through the cable minimum, has the ability to view different types of advertisem ent just flipping the channels.Thus the consumer of today is so well posted on the fact that whenever a new product is launched, is it in the United Kingdom or in the United States, a consumer living in Asia would be well aware of the features of the products and he would know who the company is targeting. * Print Media: Print Media advertisement is one of the common ways of advertising. The print media including the magazines, newspapers and brochures are relied upon a lot. In print media, the importance of placing the advertisement plays an imperative part in increasing the sales of the product. * Billboards: Billboards have become one of the most influencing ways to advertise in our world. Everyone can see a whole advertisement like you watch on your own televisions or the type of moving and animated type of advertisements that you can see on the billboards happen to be very much in fashion.Sunsilk also has nearly all of its products on the billboards when either it’s laun ching a new ad, coming up with price promotions or re launching any product. These ads seem to be appearing all the time, which is really good for the company, as they are easily attracting the customers in every possible manner. * Giving out free Samples: When the new Sunsilk Black was introduced, what the company did was, to create awareness amongst the youth they went to schools and colleges and distributed free samples of the products and gave out little brochures which told the qualities that the product had and the proper method of getting a black and shiny hair look. 7. c. i) Media plan of Sunsilk January| February| March| April| May| June| July| August, September, October| November| December| Electronic Media| * | * | * | * | * | * | * | * | * | * | Print Media (weekly once)| * | * | * | * | * | * | * | | * | * | Billboards| | * | * | | | * | * | | * | * | Giving out free Samples| * | | | | * | | | * | | | Concert| | * | | * | | | | | | * | 7. c. ii) Creating an advertise fo r Sunsilk To create an advertisement is to make people (consumer) informed about a new product. Sometime products which are in market also use advertising to make selling rate high. Creating advertise for Sunsilk has to go through some certain steps to make a fruitful consequence. Such as – Select Objective (depends on product’s life cycle) Initiative or Persuasive or ReminderBudget Slogan Message Emotional / Funny /Rational Appeal / Romance / Entertainment / Fear / Humor Strategy Evaluate Media Reach, Frequency & Impact Alternatives Choosing Among Media Choosing Specific Media Select Specific Time * Step 1 : Select Objective In Selecting Objective steps Sunsilk stay in the ‘Maturity Stage’ of Product Life Cycle which required specific advertising objective ‘Low Persuasive’ Sunsilk Sales & Profit) (Initiative) (High (Low Persuasive) Persuasive) (Reminder) (Time) Product Product Product Product Product Develop Introduction Growth Maturity Decline ‘Low Persuasive’ objective works on – i. Building brand preference, ii. Encouraging switching to Sunsilk brand, iii. Changing customer’s perception of product value, iv. Persuading customers to purchase quick, v.Convince customers to tell others about Sunsilk specially. * Step 2 : Budget Product’s company has to finance a budget. As an international consumer product producing organization under UNILEVER Sunsilk has ability to maintain a high rated budget plan. * Step 3 : Strategy The most critical step of advertising is ‘Strategy’. It contains 2 particular part. Such as – a) Message b) Media a) Message: message contains 2 part called Slogan & Appeal. Slogan – ‘Next Generation’s Shampoo’ Appeal – Sunsilk is a consumer product for hair which has deep emotional & romantic impact on human being. So to create advertise, emotional appeal can be chosen. ) Media : Reach, Frequency & Impact Choosi ng Among Media Choosing Specific Media Select Specific Time Reach, Frequency & Impact – Reach means how much people see the advertise total ; Frquency means how much people see the advertise at one time & Impact is the concequence of the advertisement, which is counted by TRP( Target Rating Program). Choosing Among Media – Media is the via to which advertise will be publish. For Sunsilk advertise media, T. V is the perfact media in case of Bangladesh. Choosing Specific Media – Sunsilk is an advertise for women, who aged 16 to 40. So have to choose those T. V channels which are regular to them.In Bangladesh ntv, Channel i, ETV,Bangla Vision, Channel 1, Machranga t. v, my t. v etc are prefarable for urban area & BTV must be prefarable for rural area. Select Specific Time – Select specific time refers to select that time when the specific audience remains infront of T. V. women generally watch T. V after 3pm to 9. 30pm for movie & daily serials. So Sunsilkâ €™s advertise will telecest in this time mainly. * Step 4 : Evaluate Alternative This step to judge the quality of new advertises. If a positive result come, only then advertise will be telecast. 7. d) Place Distribution Objective: â€Å"To reach as many towns and villages as we can†UNILEVER has 150 distributors whose function is to sell to wholesalers directly. There are different distributors for different areas. They are carefully selected and their performance is constantly evaluated. * Wholesaler, * Merchant, * Broker, * RETAILERS Sunsilk goes to these stages such as- Wholesaler, Merchant, Broker & Retailers through wholesalers. Then they sell Sunsilk products to final customers as consumer product in retail price. Producer (Sunsilk) OR Producer (Sunsilk) (Sell) (Sell) Merchant (value add) Merchant (value add)Wholesaler Wholesaler Brokers (works for commission) Wholesaler Retailer Wholesaler Wholesaler Retailer Wholesaler Retailer Retailer 8. Market Scenario of Suns ilk 8. a) Target Market The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes. But in their promotional activities, they cover the whole market irrespective of these classes. Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people.For which quantity of the product can be changed according to the income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. 8. b) Market Share Sunsilk as a market competitor, they are steadily gaining market share. At present market situation is that Sunsilk owns 38% of the total market share. 8. c) Mind Share Too buy shampoo rational consumers firstly think about Sunsilk due to the promotional strategies of Sunsilk. So that Sunsilk rapidly increase their mind share. Figure: Mind Share 8. d) Heart Share Due to reach product and marketing attributes & featur es Sunsilk’s mind share in total competitive market is higher than any other brand. Consumer would like to choose Sunsilk as their first choice. Figure: Heart Share 9.Competitive Strategies of Sunsilk 9. a) Defining the strategic objective: The Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto. 9. b) Expanding the Total Market: Sunsilk is very sensitive to increase its market. It’s sometime very challenging for a firm to expand its total market. Sunsilk basically wishes to increase new customer and more usage. 9. b. i) New customersSunsilk is trying to attract buyers who are unaware of the product or who are resisting it because lack of such features. Sunsilk is using market penetration strategy, ne w market segment strategy and geographical expansion strategy for searching new consumers. Very attractive advertising and other propositional activities perform a vital role in this case. 9. b. ii) More usage: Sunsilk recently increase the amount, level and frequency of consumption. It also improves packaging and redesigns the product. It offers larger package sizes and makes the product more available. They emphasize more on marketing program, which inform the consumer about the brand and it frequently develops the product which also spurs new uses. 9. b. iii) Regular Customers:Sunsilk knows that to continue regular customers is more important than to create new customers. So to hold regular customers, Sunsilk is always careful and makes a standard scale of own product. Sunsilk tried hard to situates or if possible as soon as possible increase the standard scale foe regular customers. 9. c) Choosing General Strategy: 9. c. i) Flank Attack: Sunsilk can follow segmental strategy. In market Head & shoulders targeting mainly high and middle class people but big portion in lower class consumer could not adopt their product. So, Sunslik targeting the lower class, who have lower income and launch new product at a lower price. 9. c. i) Frontal Attack: Sunsilk can launch new shampoo combining conditioner, anti-dandruff, and shinning in a one product as follow as Head & Shoulders. 9. C. iii) Bypass Attack: Sunsilk can introduce anti-dandruff shampoo and provide an extra conditioner in a package. 10. Competitive rivalry position of Sunsilk 10. a) Availability of Many/Equally Balance Competitors Sunsilk is no one most important rival of other brands such as, Dove , Head & Shoulder , Clinic All Clear , Pantine , Herbal Essences even Neutregena . But as because Sunsilk has a separate market , these other brands are not able that much to change Sunsilk ‘s market price . EvenSunsilk is a great threat for them. Rate of Sunsilk Users 10. b) Industry growth declines Duri ng the production cycle, a product has to face these following stages: I. Introduction Stage II. Growth Stage III. Maturity Stage IV. Decline Stage Sunsilk has passed its introduction & growth stages successfully, now it is in its maturity stage. As we know that the maturity stage is the most competitive stage in production cycle. Sunsilk has to face a huge challenge in this stage . In maturity stage occasionally the industry growth slows down but sunsilk is able to hold its maturity stage by promoting new versions, new brand ambassador . new advertisement ,new offers etc .Such as , a 200ml Black shine Sunsilk ‘s market price is 140Tk. where as the same amount of (200ml ) Dove shampoo ‘s market price is 170TK. Customers are more biased to buy Sunsilk Black Shine rather than Dove ,though Sunsilk has reached its maturity stage . Maturity Stage of Sunsilk Is The Price Worth? (Market Price Of Sunsilk) . Production Cycle 10. c) BCG Marketing | Low Market Growth| High Market G rowth| HighMarket Share| | | LowMarketShare| | | 10. d) High Fixed Cost & Storage Cost of Sunsilk Sunsilk has 47 years business throughout the world, so it’s fixed cost isn’t too high as well as it’s storage cost is not that much high .And as we know that storage cost is one kind of fixed cost , so it is a advantage or positive power for Sunsilk , because other brands has a high storage cost & fixed cost because they don’t have that much long duration of business life like Sunsilk. 10. e) Low Switching Cost of Sunsilk Sunsilk can be differentiating easily from other brands, because it has separate fragrance, separate color, most of all it has separate position in market as a well known shampoo. Sunsilk’s switching cost is also very high there is no chance to increase its competitive rivalry by lacking of differentiation opportunities or low switching cost. 11. Threat of Substitution Product of SunsilkThe threat of substitute products is the extent to which alternative products or services may supplant or diminish the need for existing products or services. 11. a) Buyer’s Low Switching Cost As we know that 200ml Sunsilk shampoo’s market price is 140Tk, where as Dove 200ml‘s price is 170 TK . So , we can see that buyers find Sunsilk more cheaper than Dove and other brands. Actually Sunsilk is a threat of substitute products to other brands. Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=| Mini pack| 2/=| **| Mini pack| 3/=| 11. b) Substitute Product’s Price is Lower This problem occurs if the other branded shampoo has cheaper market price than Sunsilk.So buyers are getting more attraction to buy other brands rather than Sunsilk shampoo in market. 11. c) Substitution Product’s Quality & Performance is Greater / Equal to Existence Product It will be a threat for Sunsilk if other brands will have better quality than Sunsilk. To avoid this threat Sunsil k often offers new innovation on its production policy. Such as, Sunsilk made a deal with 7 famous hair experts of the world . This was a great attraction to the buyers. Buyers have found that no other brands offered such an excellent opportunity to beautify their hair condition. So a huge number of buyers continued to use Sunsilk & shift from other brands to Sunsilk. 12. THE POWER OF BUYERSThe power of buyers is the extent to which buyers of any product or services in an industry have the ability to influence the suppliers of that product or services. The bargaining position of buyers changes with time and a company’s (and industry's) competitive strategy. The buyer's power is significant for Sunsilk because when the power of buyers increase, buyers can force prices down, demand higher quality products or services and in essence, play competitors against one another, all resulting in potential loss of industry profits. Buyers exercise more power when – 12. a) Buyers a re larger and few in number In case of ‘Sunsilk product’ the buyers are larger and few in number mean the number of buyers is few but they purchase in a huge numbers. This situation does not occur normally.Because buyers (consumer) of Sunsilk are not few and do not buy in large amount. Buyers are large in number and they buy in small amount for them. This is an advantage for Sunsilk product and a disadvantage for buyers. 12. b) Buyers Purchase a Large Portion of an Industry’s Total Output In this situation buyer buy a large portion of the whole output of the industry. It automatically makes the buyer powerful. Here the buyers mean the shopkeepers who bought in a large amount for sell from Sunsilk. They can force prices down, demand higher quality products or services, in essence play competitors against one another, all resulting in potential loss of industry profits.But in case of Sunsilk there is no chance to happen this situation because Sunsilk has a lot of b uyers who purchase in huge volume. This is an advantage for Sunsilk. 12. C) Buyers switching costs low When other competitive product’s costs lower than Sunsilk, it is easy to switch to another product. But it cannot happen because Sunsilk gives the best quality shampoo in fewer prices at the same amount. For example here we compare dove shampoo’s price with Sunsilk shampoo. 12. d) Buyers can pose threat to integrate backward into Seller’s Industry Buyers can pose threat to integrate backward into the seller’s industry if buyers worked as a group.Group of buyers can act threat to integrate backward into the industry. Sunsilk has individual buyers, so there is no chance to face any threat from buyers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its buyers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of buyers . 13. THE POWER OF SUPPLIERS 13. a) Suppliers are large and few in number It means the number of suppliers is few but they supply in a huge numbers. When this situation occurred suppliers must increase their demand against the buyer (industry), so the industry faces lose at large.But it is not possible with Sunsilk because as a large industry Sunsilk keeps the number of suppliers many and they supply in small amount. So there is no way to exercise more power to suppliers of Sunsilk. It is an advantage to Sunsilk and a disadvantage to suppliers. 13. b) Suitable Substitution Products Are Not Available Suitable substitution products are not available described the situation when there are lack of substitution products. Sunsilk use many ingredients in making, so when this situation occurs Sunsilk must switch to another substitution. Such as Sunsilk use ‘chemical essence’ for smell and this ingredient is available all time because any supplier can supply it.Or if the lack of substitution product happens anyhow, Sunsilk switch to other chemical essence or something else which can fulfill Sunsilk product’s requirement. So Sunsilk never give chance to become the suppliers powerful 13. c) Individual Buyers Are Not Large Customers of Suppliers When any producer purchases ingredients from suppliers, he becomes a buyer of those suppliers and if the buyer purchase at low volume he does not get any advantage from suppliers. In case of Sunsilk, it needs huge volume of ingredients from suppliers as buyer. So there is no way to be ignored by suppliers when the buyer is the famous & large Sunsilk. 13. d) Suppliers Goods Are Critical to Buyer’s SuccessThe main ingredient supplier of any product is called critical supplier of that product. For assumption we take the Sunsilk Co-Creation Stunning Black Shine Shampoo, which use many chamials as main ingredient such asS204, sodium loreth sulphet, carbomied, panthalon etc and it is easy to get that ingredien t’s supply and also supplier. So critical supplier’s good cannot create any harm to Sunsilk. 13. e) Supplier’s Products Create High Switching Cost Supplier’s products create high switching cost means industry needs to pay more if wants to switch to another supplier. In case of sunsilk this problem does not occur. There is a lot of suppliers for supplier’s product of Sunsilk because of being a large and famous industry.So there is no chance of high switching cost of supplier’s product. 13. f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry Suppliers can pose threat to integrate to the buyer’s industry if suppliers worked as a group. Group of suppliers can act threat to integrate to the buyer’s industry. Sunsilk has individual suppliers, so there is no chance to face any threat from suppliers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its suppliers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of suppliers. 14. SWOT AnalysisSWOT analysis is the easiest way to find out the Strengths, Weakness, and Opportunities & Threats of any industry. As an international company Sunsilk has also those. This analysis identified the ‘Strengths’ to fill the ‘Weakness’ of industry. to make the proper use of ‘Opportunity’ and create consciousness for the ‘Threats’ in industry. SWOT analysis of Sunsilk is – 14. a) STRENGTHES * UNILEVERs Limited is one of the largest organizations in India. * Company has advanced technology and well skilled professionals. * The New Sunsilk Shampoo is a high quality product in terms of hair protection. * The target market is educated, professionals and belongs to premium and middle class. Company totally owned, systematic distribution network, transparent communi cation system. * Participative management style * Very good distribution network all over India, in all major and small cities. 14. b) WEAKNESSES * Competitor has strong promotional activities. * Customers are offered better alternatives by the competition. * Advertisement flaws- * Devaluation of product * Product’s quality loses its values * Poor promotion of free samples * No unique identification of product 14. c) OPPORTUNITIES * Population expanding at a rapid rate. * Consumers are becoming more quality conscious * Current capacity utilization is 80%, which can be further broadened with the increase in demand. Customer base is increasing with effective marketing. * Baby shampoo is another area where HINDUSTAN UNILEVERs can make huge gains. * Shampoo plus conditioner and anti-dandruff shampoos are another area where UNILEVER can earn huge profits. * Rural areas are a large prospective market where they can introduce Sunsilk. 14. d) THREATS * Political and Economic factors. * Partial Government policies. * High rate of competition. * Local and Foreign competition. 15. RECOMMENDATIONS 1. The Sunsilk is a global company and each country has own culture, so Sunsilk should drive according to local preferences and needs because it is really necessary in today economic crisis to capture huge market share.Sunsilk can arise and ensure social responsibility in the society, so they would establish themselves in customer mind and customer would be loyal about Sunsilk. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Sunsilk must focus on social responsibility, to maintain image among customers, mainly advertisement covers huge expenses of Sunsilk, but we recommend them to cut their advertisement expenditures, in the economic crisis and should more focus on social responsibility. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Figure: Sales revenue and s ocial responsibility 2. People are familiar with Sunsilk, however they are not interested in whether it is a unilever product or not.Through extensive marketing methods unilever should make people aware of the fact that it is a Unilever Product and not just any product so that the brand loyalty increases and people purchase its product due to its brand name and not just the product name. 16. Conclusion Sunsilk has huge potential of rural market 72% of total population but not yet develop a successful strategy to penetrate this market. The success of Sunsilk emulated which captured the rural market by two strategies- Develop strong distribution structure and Adopting packaging and pricing. Sunsilk increase buying of raw material so that it does not have to suffer devolution and continuously increase in tariff rates.They introduced a smaller 100mi pack of Sunsilk in order to capture lower income segment. Sunsilk enter into web marketing. They should increase frequencies of advertising by electronic and print media. They should introduce 2 in 1 shampoo plus conditioner which demand huge potential market. Finally, taking everything in account we can say that if Sunsilk emphasize more on social responsibility and create more attractive marketing programs, they can grab huge number of customers. 17. Annexure * www. unilever. com * www. unilever. com. pk * www. millwardbrown. com * www. google. com * www. wikipedia. com * www. ac. com * Unilever financial statement 2007-08 * www. scribd. com * www. slideshare. net